Tuesday, 15 March 2011 18:50

If We Build It, We Will Come

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The Pew Research Center has an interesting study out looking at the state of the news media. This section in particular caught my eye:

The migration to the web also continued to gather speed. In 2010, every news platform saw audiences either stall or decline -- except for the internet. Cable news, one of the growth sectors of the last decade, is now shrinking, too. For the first time in at least a dozen years, the median audience declined at all three cable news channels.

For the first time, too, more people said they got news from the web than newspapers. The internet now trails only television among American adults as a destination for news, and the trend line shows the gap closing.

The accompanying graphic is telling:

For my part, I now no longer gleen any of my information or analysis from television or hard print news papers. I do listen to one television show on podcast the day after it airs and I visit a couple of newspapers' websites. But the vast majority of my information comes from a network of people online.

When I was looking for information on events in Japan over the weekend, my first and last stop was Twitter. Which is not to suggest that traditional media sources have gone by the wayside. But rather that the lines of communication have gotten a lot more complex.

I know there are people out there who bemoan the virtuality of our interactions and analysis, but I find this meta-filter incredibly helpful when attempting to make sense of events in the world. On the one hand, there is a lot more junk available because of those increases in accessibility. But the flip side to that is that you have access to a whole host of people critically evaluating and commenting on that information, as well.

In essence, we now have a massive peer review system that is available to anyone with an Internet connection. With what I would describe as minimal effort, you can create a filtered network that can provide you with the best quality of information available. And those networks are growing.

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2 comments

  • Comment Link Jennifer Grove Tuesday, 15 March 2011 21:38 posted by Jennifer Grove

    Great stats!

    I'm particularly interested in the gaps between the two graphics. I totaled them and see that the gap between how much revenue went up compared to how much consumer behavior shifted in their direction exposes how much money had to be made in ways other than consumers directly paying for information.

    The biggest gap was cable tv. This totally makes sense. When cable TV was new, there were no commercials. It went without saying that the consumer was paying for the absence of commercials and only for directly chosen content. And sure enuf; it went without saying.

    Now content is not determined by our votes ($$), but by this kind of "input":

    "The bailout of the car industry helped with the media's modest recovery in 2010. One overlooked dimension in the year past: A key source of renewed revenue in news in 2010 was the recovery in the car industry, aided by the decision to lend federal money to save U.S. carmakers. Auto advertising jumped 77% in local television, 22% in radio and 17% in magazines.

    The other benefactor of the news industry, say experts, was the U.S. Supreme Court: Its Citizens United decision allowing corporations and unions to buy political ads for candidates helped boost political advertising spent on local television to an estimated $2.2 billion, a new high for a midterm campaign year."

    Holy crap.

    I don't believe in paying for information anymore. It's against my religion. LOL

  • Comment Link Trevor Malkinson Tuesday, 15 March 2011 22:34 posted by Trevor Malkinson

    Thanks for this Scott, this really reflects my own personal reality these days too.

    I'm just so encouraged that this massive network of information is happening (and gaining steam) that's outside the purview of the mainstream media and the dominant narratives found there. I'm also finding Twitter an amazing resource for news gathering, including the first hand accounts from people on the ground in so many countries.

    I've been increasingly hearing people saying that they only get their news from their online networks, so it doesn't surprise me to see the stats of the study, although it's nice to get further confirmation and data as regards to this shift. All in all I think this bodes well for the future of society, freedom et al. The only people that should be worried about this shift are vested interests and the air time they can purchase with their deep purses.

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